{"id":6,"date":"2022-04-13T11:48:20","date_gmt":"2022-04-13T03:48:20","guid":{"rendered":"https:\/\/www.inbettercompany.com.au\/?page_id=6"},"modified":"2022-05-06T14:15:31","modified_gmt":"2022-05-06T06:15:31","slug":"home","status":"publish","type":"page","link":"https:\/\/www.inbettercompany.com.au\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6\" class=\"elementor elementor-6\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-059e2d9 elementor-section-full_width elementor-section-height-min-height elementor-hidden-phone elementor-hidden-tablet elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"059e2d9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-700b8fe\" data-id=\"700b8fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7442b1 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"f7442b1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fb1f25b\" data-id=\"fb1f25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e8e25aa\" data-id=\"e8e25aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c7a43 elementor-widget elementor-widget-heading\" data-id=\"44c7a43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liberating human potential.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d0e58 elementor-widget elementor-widget-text-editor\" data-id=\"53d0e58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The problem with business today is that most leaders look outside of themselves for motivation: to customer needs, competitor strategy, global trends. This leads to cookie-cutter corporate visions and missions, optimistic brand image at odds with inconvenient company reality, a rollercoaster of boom and bust bottom lines, and a sad crushing of human potential.<\/p><p>We see a better way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08874ba elementor-widget elementor-widget-menu-anchor\" data-id=\"08874ba\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"Who\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cbcdc2a\" data-id=\"cbcdc2a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6423a00 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"6423a00\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9400237\" data-id=\"9400237\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2deae10 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-items-middle\" data-id=\"2deae10\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0601974\" data-id=\"0601974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a91c6a elementor-widget elementor-widget-heading\" data-id=\"9a91c6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liberating human potential.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aeaa50 elementor-widget elementor-widget-text-editor\" data-id=\"8aeaa50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The problem with business today is that most leaders look outside of themselves for motivation: to customer needs, competitor strategy, global trends. This leads to cookie-cutter corporate visions and missions, optimistic brand image at odds with inconvenient company reality, a rollercoaster of boom and bust bottom lines, and a sad crushing of human potential.<\/p><p>We see a better way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c138cb9\" data-id=\"c138cb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c97ab9 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"1c97ab9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-145f48a\" data-id=\"145f48a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b95506 elementor-section-full_width elementor-section-stretched elementor-hidden-desktop elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"5b95506\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93c9134\" data-id=\"93c9134\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed830e elementor-widget elementor-widget-heading\" data-id=\"7ed830e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liberating human potential.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d07252 elementor-widget elementor-widget-text-editor\" data-id=\"8d07252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The problem with business today is that most leaders look outside of themselves for motivation: to customer needs, competitor strategy, global trends. This leads to cookie-cutter corporate visions and missions, optimistic brand image at odds with inconvenient company reality, a rollercoaster of boom and bust bottom lines, and a sad crushing of human potential.<\/p><p>We see a better way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3960d10 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-phone elementor-section-height-default elementor-section-items-middle\" data-id=\"3960d10\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2105e8a\" data-id=\"2105e8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18b239d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"18b239d\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ac6ed35\" data-id=\"ac6ed35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0658518 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-items-top elementor-section-height-default\" data-id=\"0658518\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26f5ba7\" data-id=\"26f5ba7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a74a0 elementor-widget elementor-widget-image\" data-id=\"33a74a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"584\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/05\/IBC-Who-are-we-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/05\/IBC-Who-are-we-2.jpg 689w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/05\/IBC-Who-are-we-2-300x254.jpg 300w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-916b0ec\" data-id=\"916b0ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-409cc64 elementor-widget elementor-widget-heading\" data-id=\"409cc64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who we are.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4f5fc elementor-widget elementor-widget-text-editor\" data-id=\"ea4f5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe\u2019re two guys who spent a couple of decades in the advertising and branding industries and emerged with a clear idea of how business can make the world better:\n<ul style=\"padding: 30px;\">\n \t<li>Tell the truth.<\/li>\n \t<li>Help people be more, not just have more.<\/li>\n \t<li>Set a better example for our children.<\/li>\n<\/ul>\nWe call it good capitalism. Like, the original idea of free enterprise \u2013 to give every human the freedom to pursue their passion and make a living from it, for the betterment of themselves and society in general \u2013 not the mutated, self-serving beast that capitalism is today.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c78d78 elementor-widget elementor-widget-menu-anchor\" data-id=\"2c78d78\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"What\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ee402f elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-items-top elementor-section-height-default\" data-id=\"7ee402f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d998284\" data-id=\"d998284\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-195b3c0 elementor-widget elementor-widget-heading\" data-id=\"195b3c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we do.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c606e25 elementor-widget elementor-widget-text-editor\" data-id=\"c606e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">To make good capitalism happen, we help individuals and organisations align their business to a more authentic motive for doing what they do. That is, the genuine value they offer people, as opposed to all the research-driven, phony value that so many businesses succumb to.<\/p><p style=\"font-weight: 400;\">We call it <em>purpose coaching<\/em> because that\u2019s a more accurate idea of what\u2019s required than <em>consulting<\/em>. Liberating the commercial and societal benefit of authentically motivated humans requires a lot of work. It takes practice, and commitment, and hard work.<\/p><p style=\"font-weight: 400;\">And so that\u2019s what we do \u2013 we coach people through the process. We do this for private companies, listed corporations, not-for-profits, social enterprises, startups, you name it. The benefits of good capitalism are the same for everyone. And largely, the methods required to surface an organisation\u2019s true purpose and align their behaviours to it are the same.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63f2680\" data-id=\"63f2680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5806db elementor-widget elementor-widget-image\" data-id=\"f5806db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"646\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-What-we-do.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-What-we-do.jpg 674w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-What-we-do-300x288.jpg 300w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c119476 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"c119476\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4f0df3\" data-id=\"d4f0df3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52798e elementor-widget elementor-widget-menu-anchor\" data-id=\"f52798e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"Our\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f9f54 elementor-widget elementor-widget-image\" data-id=\"41f9f54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"458\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-feature-2.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-feature-2.png 740w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-feature-2-300x186.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a992815 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a992815\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-017f678\" data-id=\"017f678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b47f86 elementor-widget elementor-widget-heading\" data-id=\"0b47f86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our own true purpose. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10af216 elementor-widget elementor-widget-text-editor\" data-id=\"10af216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The reason we left the advertising industry is because we love the thought that the world could be a better place if all us humans were authentically motivated to achieve something great, for ourselves and for society in general.<\/p>\n<p>We want to spread that idea into the wider business community, to reach more people than we could in one industry. So that capitalism can begin to add value to the world, not just remove it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e87f8d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e87f8d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c925db\" data-id=\"2c925db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228b5ad elementor-widget elementor-widget-text-editor\" data-id=\"228b5ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To achieve that, we created InBetterCompany, with four key pillars of purpose-driven work:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eaeb07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eaeb07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a25363\" data-id=\"5a25363\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133a1a4 elementor-widget elementor-widget-heading\" data-id=\"133a1a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purpose Coaching.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac6649 elementor-widget elementor-widget-image\" data-id=\"2ac6649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"303\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Our-True-Purpose.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Our-True-Purpose.jpg 550w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Our-True-Purpose-300x165.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25297d2 elementor-widget elementor-widget-text-editor\" data-id=\"25297d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve heard that we should \u201cStart with Why\u201d, to inspire everyone to take action with a common Purpose, but what happens once the Purpose honeymoon is over? How do we stay with, stick with, realise the full potential of that Purpose? Our coaching engages True Purpose in a way that holds the needs of your organisation together with the needs of your people. We work with change-makers and their teams to grow their agency, encouraging companies of people to develop so that they know how to change together \u2013 to grow a natural intelligence about them, like a flock of starlings or a shoal of sailfish.<\/p><p><span style=\"color: var( --e-global-color-0c41926 ); font-family: var( --e-global-typography-ea0d757-font-family ), Sans-serif; font-size: var( --e-global-typography-ea0d757-font-size ); letter-spacing: var( --e-global-typography-ea0d757-letter-spacing ); word-spacing: var( --e-global-typography-ea0d757-word-spacing ); text-transform: var(--bodyTextTransform); background-color: var(--nv-site-bg);\">If you\u2019d like a conversation, get in touch below. If we\u2019re not the right ones for the task, we\u2019ll connect you with those who could be.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9ade99\" data-id=\"d9ade99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db7f51 elementor-widget elementor-widget-heading\" data-id=\"1db7f51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186741a elementor-widget elementor-widget-image\" data-id=\"186741a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"303\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Education.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Education.jpg 550w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Education-300x165.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e79a2 elementor-widget elementor-widget-text-editor\" data-id=\"41e79a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Being a purpose-driven leader isn\u2019t easy. But we figure the more you know about purpose, the more likely it is you\u2019ll succeed at it. Like, how it came about, why it works, why human beings perform better in a purposeful environment, how to share your purpose with others, how to overcome the barriers that conventional business will place in your way, how purpose affects company culture, recruitment strategy, branding, and so on. That\u2019s why we created the Perth School of Purpose. It\u2019s a 10-week course designed to fully equip you with the knowledge and skills you\u2019ll need to hang in there and make a real impact on the world with your true purpose.<\/p><p><strong><a style=\"color: #000000; text-docration: none;\" href=\"http:\/\/perthschoolofpurpose.com.au\" target=\"_blank\" rel=\"noopener\">Click here<\/a><\/strong> to find out about the School and our 2022 course.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c1c935 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c1c935\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f6264b\" data-id=\"0f6264b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b4813f elementor-widget elementor-widget-heading\" data-id=\"8b4813f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publishing.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b89f7f elementor-widget elementor-widget-image\" data-id=\"1b89f7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"303\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Publishing.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Publishing.jpg 550w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-Publishing-300x165.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb8d7a elementor-widget elementor-widget-text-editor\" data-id=\"8bb8d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We sold our company and left the marketing industry so we could better propagate our beliefs in the wider business community. Publishing is a big part of how we aim to do that.<\/p><p>Our first book \u201cTruth Growth Repeat\u201d is described as a business manual for Gen Why. It\u2019s a jargon-free, hands-on guide to finding your True Purpose and bringing it to life in the real world.<\/p><p>Published by Wiley in 2018, it sold at bookstores and airport kiosks around the world right alongside Richard Branson\u2019s autobiography. It was a huge thrill for us. But better yet is the feedback we continue to get from people who have found the book inspiring and useful.<\/p><p>Our plan is to write more titles that evolve the thinking around organisational purpose, authentic company value and genuine human motivation.<\/p><p>For now, <a style=\"color: #000000; text-docration: none;\" href=\"http:\/\/truthgrowthrepeat.com\" target=\"_blank\" rel=\"noopener\"><strong>click here<\/strong><\/a> to read more about \u201cTruth Growth Repeat\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66459a1\" data-id=\"66459a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec149e2 elementor-widget elementor-widget-heading\" data-id=\"ec149e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Action Research & Partnerships.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad38d6 elementor-widget elementor-widget-image\" data-id=\"9ad38d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"303\" src=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-action-research-partnership-.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-action-research-partnership-.jpg 550w, https:\/\/www.inbettercompany.com.au\/wp-content\/uploads\/2022\/04\/IBC-action-research-partnership--300x165.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9c3fa elementor-widget elementor-widget-text-editor\" data-id=\"8e9c3fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s the home for those recognising that they\u2019re involved with wicked problems.<\/p><p>Those problems where a journey of strangers learning together in a safe space \u2013 getting to know each other, themselves, and the territory \u2013 can generate new possibilities.<\/p><p>Because when different sectors, who in day-to-day life rarely connect, come together with their different perspectives, insights, resources, blindspots, and assumptions to authentically engage around a common True Purpose, they create new win-win outcomes.<\/p><p>So, if you feel stuck wrestling mercury over an issue that\u2019s relevant to, but larger than, your organisation and feel the need to collaborate with other voices &#8211; so you\u2019re seeking a <i>how<\/i> and a <i>host<\/i> to enable you to do that &#8211; then contact us for a conversation.<\/p><p>If you\u2019d like to share your organisation\u2019s wicked problem with us, get in touch below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3182a4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3182a4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d649b6d\" data-id=\"d649b6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ede8f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ede8f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da8e3ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da8e3ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b3e8ff\" data-id=\"9b3e8ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0051bc7 elementor-widget elementor-widget-menu-anchor\" data-id=\"0051bc7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"Get\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa696cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa696cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1334884\" data-id=\"1334884\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730e67e elementor-widget elementor-widget-heading\" data-id=\"730e67e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a64b04 elementor-widget elementor-widget-text-editor\" data-id=\"0a64b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To learn more about our products and processes, give us a shout and let\u2019s have a coffee chat about you and your purpose.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84bb9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84bb9ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31609ca\" data-id=\"31609ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbf063 elementor-widget elementor-widget-wpforms\" data-id=\"6fbf063\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-39\"><form id=\"wpforms-form-39\" class=\"wpforms-validate wpforms-form\" data-formid=\"39\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/pages\/6\" data-token=\"8ccd1a14fdd46a656f447544a8ef75b5\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-39-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-39-field_0\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><div class=\"wpforms-field-row wpforms-field-large\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-39-field_0\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][0][first]\" placeholder=\"First Name\" required><label for=\"wpforms-39-field_0\" class=\"wpforms-field-sublabel after 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id=\"wpforms-submit-39\" class=\"wpforms-submit\" data-alt-text=\"Sending\u2026\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Liberating human potential. The problem with business today is that most leaders look outside of themselves for motivation: to customer needs, competitor strategy, global trends. This leads to cookie-cutter corporate visions and missions, optimistic brand image at odds with inconvenient company reality, a rollercoaster of boom and bust bottom lines, and a sad crushing of&hellip;&nbsp;<a href=\"https:\/\/www.inbettercompany.com.au\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Home<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":228,"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":337,"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/pages\/6\/revisions\/337"}],"wp:attachment":[{"href":"https:\/\/www.inbettercompany.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}